The following companies have optimised their performance with BrandDirector, and this is what they say about it:

TESCO

Jeremy Lindley, Head of Design, Tesco:

"By taking control of our marketing assets, we are driving out significant administration, distribution and agency costs. By automating our marketing processes, we are reducing time to market, further cutting costs and greatly improving efficiency.

"Within Tesco, BrandDirector is used across the business to centralise, store and control a wide and ever-increasing array of marketing collateral: packaging images, design templates, brand guidelines, point of sale templates and promotional material. Additionally, the end-to-end process tools allow us to manage hundreds of new product development and packaging projects concurrently, from initial conception, product and supplier selection, pack design and artwork creation, through to launch and beyond that to the evaluation stage."

Read the full Tesco case study

3663 First for Foodservice

Joyce Ansink, Packaging Manager, 3663 First for Foodservice:

"BrandDirector really has changed the way that I work and has made my life much easier. Tracking projects has become so much easier now that everyone involved is using the same tracking system. The status of the projects is fully visible to all involved at all times, so everyone knows exactly what is happening and where the hold-up is.

"3663 are about to complete a very large project, where over 750 products were amended following new allergens legislation and a salt reduction program. It would have been impossible to manage this without the system."

Woolworths

Gerard Roux, Head of IT, Woolworths:

"The product development team in foods needed a simple way to manage the product development process from beginning to end, including all the packaging. There are many elements in this process – everything from food recipes to photographs and copywriting – so it can get complex.”

Read the full Woolworths case study

Sea Harvest - Woolworths supplier

Willie Wijenberg, Woolworths Account Manager, Sea Harvest:

"This system can grow the business at a much faster pace. The accountability tracking will make life much less frustrating: no place to hide."