Companies are increasingly tenacious in their pursuit of all-round efficiency. Yet, in the area of marketing, even the most successful organisations continue to struggle with the issue of time and money wasted on unnecessary admin, endless re-working, and daily fire-fighting.

To tackle such inefficiencies and boost overall performance, the smartest companies choose to take full control of their brands, products, packaging, specifications, and marketing collateral; first by centralising these key elements into their own digital asset management system, and then by automating core marketing processes.

TESCO

"By taking control of our marketing assets, we are driving out significant admin, distribution, and agency costs. By automating our marketing processes, we are reducing ‘time to market', further cutting costs, and greatly improving efficiency."

Jeremy Lindley, Head of Design, Tesco.

"Within Tesco, BrandDirector is used across the business to centralise, store, and control a wide and ever-increasing array of different marketing collateral: packaging imagery, design templates, brand guidelines, POS templates, promotional material, etc. Additionally, the end-to-end process tools give us the capability to manage concurrently hundreds of NPD / packaging projects, from initial conception, product and supplier selection, pack design & artwork creation, right through to launch, and even beyond to evaluation stage."

Read the full Tesco case study.

3663 First for Foodservice

"BrandDirector really has changed the way that I work and has made my life much easier. Tracking projects has become so much easier now that everyone involved is using the same tracking system. The projects' status are fully visible to all involved at all times so everyone knows exactly what is happening and where the hold-up is."

"3663 are about to complete a very large project where over 750 products were amended following new allergens legislation and a salt reduction program. It would have been impossible to manage this without the system."

Joyce Ansink, Packaging Manager, 3663 First for Foodservice

Woolworths

"The product development team in foods needed a simple way to manage the product development process from beginning to end, including all the packaging. There are many elements in this process – everything from food recipes through photographs and copywriting – so it can get complex.”

Gerard Roux, Head of IT, Woolworths.

Read the full Woolworths case study.

Sea Harvest - Woolworth's supplier

"This system can grow the business at a much faster pace. The accountability tracking will make life much less frustrating - no place to hide."

Willie Wijenberg, Woolworths Account Manager, Sea Harvest