BrandDirector
BrandDirector
What Is It? What's Different About It? What Can It Do For You? What's New? Techincal Specifications Test Drive BrandDirector Clients We've taken control of our marketing assets - Tesco

BrandDirector™ is a secure web portal for brand resource management and marketing process automation. Built around digital asset management and automated project management, it is a mature, flexible and scalable application to which you can add extra functionality as and when you need it.

BrandDirector™ was built collaboratively with household-name retailers and solves real day-to-day issues for companies, especially for managing brands in the areas of retail, fast-moving consumer goods (FMCG), marketing services and financial services.

With BrandDirector™ you can:

  • Manage your digital assets efficiently
  • Automate your marketing processes, such as promotions, point of sale, and merchandise lifecycle
  • Manage and track your projects
  • Monitor your own performance and that of suppliers

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New to BrandDirector™ 4.3:

  • Manual or automatic critical path management
  • ZoomAnnotate™ for artwork approvals
  • Active Directory integration and single sign-on
  • Unified menu for managing campaigns, projects and ranges
  • Full user and administrator documentation

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